OYGO DEVELOPS BREAKTHROUGH STRATEGIES AND COMMUNICATION SOLUTIONS FOR THE NETWORKED WORLD.
People are living their lives in an increasingly mobile, networked, instantaneous, impulse-driven, touch- responsive environment. We focus brand activities to keep pace with their digital ecosystem.
We identify it. We envision it. We build it. We make it stick like glue.
OYGO designs, develops and implements short-term actions and long-term strategies to address the content, distribution, and behavioral challenges that play an increasingly central role in your brand communication.
NEW IDEAS ABOUT
NEW IDEAS ABOUT BRANDS
Let’s face it. People don’t want advertising or promotions.
The reality is that while your messages seek out people, people don’t seek out messages. People seek satisfaction. The more immediate and repeatable their satisfaction is, the more noteworthy, desirable and successful the encounter will be.
OYGO approaches every project with this in mind. We concern ourselves with finding new ways to transform the brand into a collection of interesting histories, anecdotes and themes in the mind of the consumer. From there, meaningful conversations can be drawn out.
NEW IDEAS ABOUT TECHNOLOGY
Technology is now an inseparable part of our work, play, social interactions, decisions, and state of awareness about the world around us.
You can no longer deal with technology as a device, an additional media version, or a separate track. It has ceased to be something people have. It has become what they do.
To keep pace with today’s technology-assisted lives, we put critical hardware and software considerations at the very core of your projects. We spark breakthrough ideas and architect flexible, goal-oriented implementations that envision technology as it is today—an enabler, not a vehicle. We build things that allow people fuller, richer, more substantial encounters with your brand whenever, wherever and however they want it delivered.
NEW IDEAS ABOUT DESIGN
Agencies can no longer get away with just producing compelling ideas. The traditional ways of thinking are decades out of date.
People, products, ideas and activities are converging in increasingly individual and mobile spaces during highly active, often impatient moments in time. This opens a whole new set of possibilities with correspondent challenges and responsibilities.
In this space, everything is a functional product— even your brand itself. It is all too easy to design a form of communication that is conceptually and visually compelling, but acts annoying. You will have a hard time turning that experience around in the mind of the consumer.
We pride ourselves on our creativity, but we are keenly aware that isn’t enough. Design, to us, is finding that essential balance of creativity and technology for each project.
VS. CAMPAIGN-ORIENTED THINKING
In the fast-moving, ever-changing world of digital devices and networks, communication campaigns are a futile effort. The concept of campaigns was devised for slower moving delivery vehicles. Now, with more and more customer interactions are being delivered through digital channels, the entire market has become a moving target that can act and react faster than any campaign can possibly respond.
Great brands remain true to the essence of their story and image, but they also develop and grow with their customers. Brands that are not able to keep up sooner or later become irrelevant to people’s lives.
Present practice for most organizations is largely focused on trying to preserve and protect a comparatively static set of perpetually similar guidelines, slogans and messages.
We believe that right now, agile implementation of ideas and actions that foster more direct and satisfying involvement between people and brands is far more important to the health of your business.
VS. CREATIVITY PLUS MEDIA
Today, introducing great ideas and brand stories that stick in people’s minds requires a lot more than great content, great timing and great execution. It requires instant assessment, relevant response, and fast feedback.
Media has ceased to be a delivery vehicle at the end of the line. It has become a live participant in your brand communication.
The freshness, applicability and relevance of your content now depend on your media being nimble, flexible and responsive to people, events and subtle climate changes.
We believe in sitting all aspects —strategy, design, technology and media— around the same table with the goal of teasing out better ideas.